On January 29, 2024, Amazon Prime no longer became ad-free. The move was announced several weeks ago that Amazon Prime would feature brief ads on any material on the streaming service, whether it's TV programs or movies. For ad-free service, subscribers now have to pay an extra $2.99 per month.

So this was Day 1 of the now ad-filled Amazon Prime. I had been watching a lot of stuff on Prime before:  movies, games, and I've been binging Baywatch very recently. I had been binging the show right before the transition, and now I'm doing so in the first day. The ads are very, very short. They're usually about 15 or 30 seconds long, which is what I expected. I didn't expect it to be like Hulu, which has ads in bunches and they last at least one minute. Plus, you pretty much know when they'll appear. Now, it was inconsistent at first. Some episodes of Baywatch were ad-free, some weren't. I think this was Prime working the kinks out, but I have seen some consistency as the day progressed.

Again, I do like that Prime has markers where the ads pop up. A lot of stream sites have that. Only Tubi is a problem. Tubi's ads are unpredictable and can pop up at any time, and there are no markers that tell you where the ads are. And again, Prime's ads are very short, usually 15-30 seconds long. Overall, the difference between this and ad-free is quite minimal.